Indomable is a sport centre focused on the practice of Crossfit and athletic coaching. We choose a name that mean “indomitable” in order to represent the feeling and physical changes experienced in the box.
Then, I quickly design the lion on paper and the rest was simple. As an integrated project, we had the opportunity to design from the logo, website, identity system, merchandising and the gym.
Nowadays, the brand is becoming a franchising.